Data Cleansing
Do you know you are losing many business opportunities because of bad data?
Clean and updated data is essential for effective marketing. Many mistakes creep-up while people enter their details online and this might cost you many loyal customers.
There are many types of errors:
- Wrong capitalization in names and addresses
- Wong punctuation
- Wrong titles (Mr./Mrs./Ms.)
- Duplicates/multiple entries
- Typos – spelling mistakes (hotmial.comm instead of hotmail.com)
- Incorrect syntax in email addresses
- Dead domain names
- Prank ids ([email protected])
- And many more
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